We live in a world where we are marketed to all the time from all directions. Regardless of if you are driving in your car listening to the radio, at home watching the news, reading an email from a co-worker or walking down the street minding your own business – the ad gods are among us.
Thankfully, marketing has lost a lot of its “sales pitch” potency, now leaning more heavily towards selling a lifestyle that people can relate to, as apposed to a product you simply “need”.
Honestly, people have always loved a good story. From cave drawings that our ancestors used to depict a large tale, to letters from a lover at war, to long-form journalism depicting what life is like on the other side of the world. Now, we simply are devouring stories via the latest post, tweet or blog – because we all STILL love a good story!
Using Content to Brand Your Story
As a business owner, you want your brand to stand out, to be memorable, and to be represented well in the marketplace. Which is why using your content, any content, to build upon your brand’s story – is important.
As we just discussed, people love a good story, so being able to share your brand in a way that tells a story that people can relate to, will play an imperative role in steering clear of that sale pitch’esque approach, and instead – educating your readers on positive lifestyle choices.
Telling the Right Kind of Story
Some stories entertain, some inspire, and some pull at the heart strings of human interests. Telling the right kind of story will better ensure your audience will read and respond to it, as apposed to those well-aware that you have simply attached a nice overtone to a classic sales pitch.
Modern consumers are intelligent individuals who don’t want to be sold on something, they want to be educated and make an informed decision pertaining to what they buy – which matters to them!
Hiring a Professional Writer to Tell Your Story
It’s amazing how a professional writer can take the business of hockey training, steel fabrication or car maintenance – and turn mundane into inspirational lifestyle pieces.
At Net 360 Solutions, we hire writers who are passionate about what they do, and who sincerely care about helping your businesses grow. We are a local Digital Marketing Company in Langley that provides our customers with real-time, in-person assistance to help them brand and build their business.
So if you would like help telling your brand’s story to further market your business …give us a call. We look forward to unveiling how we use the age-old are of story telling, and add a modern twist that translates to your buying audience!