Your website is your first point of contact in the digital arena for your clients or pending clients to view your business. A website offers an online place-of-business for people to come, look, read, and experience your product or service in a way they can -ideally- experience. Firstly, one should …
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What’s In It For Me …the age-old adage
Ah yes. The age-old question of selling any product or service to a consumer. At the end of the day everyone wants to know …”what’s in it for me”? What do you offer them that they can’t get for half the price from a large chain department store or …
Be a part of a Global Community …without losing touch with your local community
When you have an online presence, you have a global audience. But often times trying to appeal to such a large audience base can have your local buyers heading to impersonal chain stores to make their purchases. That is why it is imperative for local stores to stay in …
Online Promotion …timing is everything
Online promotions are a great way to build an audience and create some viral material surrounding –said- promotion. Choosing an optimal buying time is also key in this process. No matter if you are a local company, or sell to a global marketplace, your online presence can bring you customers. …
Rome Wasn’t Built in a Day …building an audience takes time too
Modern society likes to see instant results. Whether it’s someone buying into a get rich quick scheme, or those stepping into their local plastic surgeons for a quick dip into the fountain of youth – we’re a microwave society. We want our results immediately. However, when it comes …
The Key to Keyword Searches
Did you know that Google’s request for the keyword “SEO” returns over 35 million search engine results? Yes …MILLION. That is why it is imperative to have a diversified array of keywords associated with your product or service. There is a myriad of SEO companies out there all vying for …
Give Back …Get Back
From Safeway to Petro Canada, Chapters to Starbucks …everyone seems to have a loyalty program. Loyalty programs tell your customers that you appreciate the fact that they choose to buy from your store, and you offer them a reward in return. But there is a variety of ways for small …
Out Of The Box Marketing …think in “alternate shapes” and get noticed
A lot of small businesses shy away from being too cutting edge, as they don’t want to step too far out of their comfort zone as it pertains to traditional marketing. Nor do they want to potentially corner themselves into a niche marketplace However, ever since the Internet came to …
Boost Your SEO …with social media
Did you know that 85% of your online presence is dependent on “organic links”. Meaning, when people filter into your site through another means such as social media outlets …Google takes note. As a business owner, the message most SEO company’s will drive home to you is that you need …
Being Fashionable AND Functional …with your email marketing
Email marketing has been around for quite some time, and a lot of businesses continue to send out the eNewletter that has “always worked” for them. But does that newsletter continue to engage your audience? To get the most out of your email marketing campaigns, ensure your content is current, …
YouTube …added exposure without the need for a spotlight
Unless you have aspirations to be nominated for an Actors Guild Award, most people do not have a strong desire to get in front of the camera. As such, most businesses opt out of utilizing YouTube as a means of marketing themselves online. However, there are many ways to create …
Pinterest …a Refreshing Refresher
Perhaps you thought your smattering of social media posts on Facebook – and possibly Twitter – were doing the sufficient job you believed was necessary for your Google search efforts. Well, we have a “contender” of sorts, or at least another socialite to add to your social media mix. Pinterest …