At Net 360 Solutions, we provide digital marketing in Langley and throughout the Lower Mainland. We help local businesses find their online voice, while ensuring they have the information they need to make sound marketing decisions.
Social media platforms are often something a lot of small businesses can feel unsure about. Our aim is to create a better understanding surrounding such things as the ‘online social world’.
Instagram is one such social media platform, and engagement with your audience on Instagram is important. Why? Allow us to explain!
Digital Marketing in Langley: Instagram Engagement Explained
Engagement can mean different things to different people. As it pertains to your digital marketing; engagement is the act of engaging in a genuine conversation with your online audience.
Customers and potential customers alike want to feel the authenticity of the company they choose to buy from. Because buying decisions are largely based on feelings, ensuring you are engaging with your customers in a way that is authentic is important.
With so many businesses to choose from offering the same products and services, setting your digital marketing approach apart is important. Instagram engagement is just one way you can connect with your customers, creating a positive rapport while enhancing your end-users experience.
The Technical Importance of Instagram Engagement
Technically speaking, your ‘success’ is measured in metrics on your social media pages. This means, how you connect with your customers on your social platforms matter. Engagements are counted – literally.
If your customers are engaging with you on Instagram, they want to be able to connect to your brand and feel their comments are important and responded to.
This all plays a part in relationship marketing, and our digital marketing services in Langley and the surrounding communities can help contribute to this.
Spark a Conversation on Instagram
Although consistent posts are great – engagement is greater. As such, it is important to spark a conversation when it comes to your Instagram posts. Or any social media platform for that matter.
Whether someone chooses to follow your business or has taken the time to comment on your post – ensure you send them a response. It will play an important part in your engagement. These types of actions can spark a conversation, and such genuine acts can go a long way. It can help create customers out of viewers with the potential to build ‘word-of-mouth’ referrals.
As a digital marketing company in Langley, we are here to help you build your business through our online marketing plans. We offer affordable ways to create a buzz around your brand, and get you seen by your buying audience.
Contact us to learn more, and be sure to check out our blog post on the Top Two Instagram Engagement Musts.