We wanted to follow up on our blog post ’Digital Marketing in Langley: Why Instagram Engagement is Important’ with these ‘Top Two Instagram Engagement Musts: Online Marketing Solutions in the Fraser Valley’.
Our goal is to help keep our customers current in ways that matter. These are just a couple ways you can do so!
Online Marketing Solutions
Seek to Understand Your Audience
Many businesses will set up their Instagram account and then fill it with images of products and services in hopes of enticing buyers.
However, maximizing your Instagram page by understanding the nuances of how to manage it is important.
This is where seeking to understand your audience comes into play. Knowing who you’re talking to before engaging is an important added step to take. Just as you would with in-person relationship marketing, your online persona should be no different.
This also rings true for tagging people in a post or comment. Some businesses do this to try and create a forced engagement – whether seeking an influencers opinion or tagging a celebrity. But this can create a negative interaction and can appear more like spam than an authentic engagement.
So ensure you are only tagging people you have previously engaged with, or you know will appreciate your post.
Pin Top Comments to the Top of Your Posts
#DYN. Did you know that you can pin up to 3 comments to the top of your posts? You can – and should, as this is an excellent way to have some of your top comments seen. It’s an added way to increase engagement and highlight positive interactions too.
The first hour of your Instagram post is optimal for engagement. Instagram’s algorithms respond to such behaviour, and it can influence where it lands on your followers feed.
Go the extra mile by private messaging those who have liked your post within the first hour. This will build the opportunity for further engagement and even send people back to your page for further follow-up.
Relevant engagement is important when it comes to Instagram, and our digital marketing company in Langley is happy to help with such management. We understand that many businesses don’t have the time to learn about nor manage their various platforms.
Online Marketing Solutions
Is your website or social media in need of quality content?
- Content is one of the top factors for SEO ranking
- Does your content attract customers or push them away?
- Do you have consistent calls to action throughout your content?
- Is your content speaking to your ideal target customer?
- Does your content excite and compel people to take action?
Or …click for an outside opinion on ‘Instagram for Business: Everything You Need to Know‘