Digital Advertising Options can be a complex decision for small businesses in the Lower Mainland. Choosing between Google Ads and Facebook Ads – when both platforms offer unique advantages and cater to different marketing needs, can also be complex.

In this blog post, Net 360 Solutions would like to unpackage these complexities for our readers.

Google Ads vs Facebook Ads

Understanding Google Ads

Overall, Google Ads is a pay-per-click advertising platform that includes search ads, display ads, video ads (YouTube), shopping ads, and more.

This type of platform targets users based on their search queries. This can reach users actively searching for specific products or services. This can result in excellent target marketing, and extensive reach within a variety of creative ad formats.

Making Sense of Facebook Ads

Facebook Ads includes ads that can be displayed on Facebook, Instagram and Messenger.

This platform targets users based on their interests, behaviours, demographics, and more. It is useful for creating demand and reaching users who may not be actively searching for your product. But still fit your target profile.

These ads often include static images or reels, and is an excellent platform for targeting your target audience, offering visually engaging ad formats and strong social cues such as likes, shares and comments.

Additional Factor to Consider – Your Overall Budget:

Keep in mind that Google Ads can be more expensive due to competitive bidding, especially for high-demand keywords. However, it is cost-effective for capturing high-intent leads.

Alternately, Facebook Ads is generally a lower cost-per-click (CPC), and is effective for generating brand awareness and interest at a lower cost.

Choosing between Google Ads and Facebook Ads depends on your specific business goals, target audience, budget, and marketing strategy. Net 360 Solutions is here to help, ensuring we continuously test, measure, and optimize your campaigns to achieve the best results!

Digital Advertising Options: Request a No-Charge Consultation!

Wish to discuss how our services can benefit the online growth of your business? If you are a local business seeking digital advertising options – contact us for a quote today!

Also, be sure to check out some of our other recent blog posts for additional information:

Langley Social Media Management: 3 Benefits of Advertising on YouTube

Responsive Website Design in Langley: The 3 Most Important Parts of a Mobile Website

Social Media Management in Langley: How Social Media Can Give Tone to Your Brand